email marketing with an roi focus
We understand that you’re in business to make money. That’s why we create highly responsive email campaigns that will give you a maximum return on your investment. Transactional emails have eight times more opens and clicks than any other type of email. They can also generate as much as six times the revenue. Epsilon Email Institute informs us that automated emails average 70.5% higher open rates and 152% higher click-through rates than regularbusiness email marketing messages. We adapt those types of successful strategies to your business model so that you’ll see a positive impact on your bottom line. You’ll set yourself up for a heartbreaking loss if you don’t opt for a mobile-first digital marketing strategy there’s no getting around it .
By adding text and pictures to your email marketing campaigns simply just isnt enough anymore. We also include video as well because it will give your business a competitive advantage and help you increase market shate. Why you may ask? Because video has been proven that it increases engagement. Including video in an email leads to a whopping 200-300% increase in the click-through rate. A separate study by Implix says that an introductory email with video receives an increase in its click-through rate by 96%. But we understand that adding video to the email itself wont get the job done. We’ll work with you to include great videos on your landing page. Again, the numbers speak for themselves so let us help your email campaign explode with our proven strategies.
We follow a very simple structure that just flat our works.
A lot of businesses think that email marketing is slowly becoming ineffective due to the open rate percentages being at an all time low but we beg to differ. Email marketing has an ROI of about 3,800% so it typically generates $38 of revenue for every $1 spent. The great thing about our strategy is that we like to build email list organically without having to spend tons of money for each subscriber. We have optimized our strategy over time due to the fact that most people are using the mobile device to do everything. Nearly 72% of customers will delete emails if they don’t look good on mobile devices so we make sure they’re mobile ready. That’s a lot of lost business. Also, 45% of consumers have unsubscribed from promotional email lists because the email messages weren’t mobile-friendly. On average, 16% of revenue comes from mobile devices. Beyond that, 20% of sales are influenced by mobile engagements. Even if your brand isn’t selling online, mobile accounts for 50-70% of all consumer interactions with brands. We’ll ensure that your email marketing messages look great on any device, whether it’s a laptop, desktop, smartphone or even a tablet.
Traffic can come from just about anywhere, but we focus our energy on getting quality traffic over quantity. Anyone can get you free traffic, but that won’t matter if they are not buying. Thats why we focus on targeted quality traffic which are people who are actively searching for the product or services your business provides.
Our optin pages are built to get real emails and we provide value to everyone opting in to avoid fake emails or typos. People will want to make sure their emails are correct with the amount of value we offer. All of our optin pages are optimized with the best converting strategies.
Our goal is to collect the emails of people who are interested in your business and create an asset for your business. Once we have those emails, we have a well laid out strategy that fits any business model and will keep the customers coming back.
There are many autorepsonders but we have found that Mailchimp and Aweber are the easiest to work with. These platforms store all subscribers and all emails are sent from here. We have a simple process of sending a certain amount of emails out at different times that all offer something of value.
We send out optimized emails to make sure the email doesn’t end up in the spam folder. We like to keep the open rate percentage as high as possible and the way we do that is with enticing headers and offer tons of value within the email.
We make sure that your website is fully optimized for when people are ready to make purchases of your products or services. The website has to be optimized for mobile use because a huge majority of purchases come right from the phone.